Our key performance indicators may be calculated in a manner different from similar key performance indicators used by other companies. We monitor the following key performance indicators to help us evaluate our business, measure our performance, identify trends affecting our business, formulate business plans and make strategic decisions. With teams across North America, Europe and Asia Pacific, the company serves retail, hospitality and golf businesses in over 100 countries.įor more information, see Follow us on social media: LinkedIn, Facebook, Instagram, YouTube, and Twitter. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions and connection to supplier networks.įounded in Montréal, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). ![]() Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale and provide exceptional customer experiences. View the full State of the Golf Industry report here, and visit Lightspeed's website to learn more about Lightspeed Golf. "By leveraging and sharing this information, we are able to provide industry members with a detailed look at the changing dynamics of the game through multiple lenses." ![]() "In powering the operations of some of the world's best courses with our technology, Lightspeed is in a unique position to develop data-driven insights about the golf industry," said Hope. Value for money (56%), availability of tee times (51%), and golf course conditioning (51%) were the most influential factors for driving repeat visits to a course, according to golfers Of golfers surveyed, 75% cited "proximity to a golf course" as the most important factor in determining where they book their tee time, indicating that golf courses should place a heavy focus on their local audience Younger golfers in the 18–34 age cohort are heavily involved with golf influencers, with 83% of those surveyed saying that they feel more knowledgeable about the game and are more likely to visit a golf course after consuming golf content Key insights from North American golfers in 2023 State of the Golf Industry Report: See "Key Performance Indicators"Ģ The data released today compares the gross transaction volume of North American golf courses using Lightspeed that were fully operational for the period of January 1st until December 31st in both calendar year 20. From preferences for booking tee times and purchasing merchandise to the most influential aspects of a golf course experience for building loyalty, the report acts as an important resource for course operators and club professionals who are looking to keep up with the evolving trends in the industry.ġ Key Performance Indicator. The report also details new insights derived from a Lightspeed survey of more than 500 North American golfers, providing an in-depth look at current trends related to the game's changing audience. "Golf courses are continuing to see great momentum in North America - a sign that the increase in the sport's popularity over the last few seasons might be here to stay - and leveraging technology like Lightspeed is key to ensuring that course operators can provide a first-class experience for their golfers," said David Hope, GM, Lightspeed Golf. The average transaction size for North American golf courses using Lightspeed increased by 4.2% in 2022 Lightspeed's North American courses experienced an 11.4% increase in total GTV 1, spurred by an impressive 28% increase in food & beverage sales compared to 2021 2 Regionally, Lightspeed-driven golf courses saw an average, same-course increase of 11.5% ( United States) and 7.5% ( Canada) in rounds played year over year, with the greatest increases in traditional golfing hotspots like California and Florida ![]() Notable golf industry data from 2023 State of the Golf Industry Report: However, Lightspeed customer data showed an average same-course increase of 9.6% in rounds played at North American courses over 2021. Lightspeed Golf (CNW Group/Lightspeed Commerce Inc.)įollowing two years of tremendous demand in the golf industry, largely attributed to the COVID-19 pandemic, 2022 was expected to be a year of leveling off for North American golf facilities, as new and less-serious golfers may have retreated to alternative recreational hobbies.
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